After experiencing several years of rapid growth from the second half of 2014, the domestic heavy truck market began a sharp decline in 2015, a decline of more than 30%. The advent of winter or the market is the market return to the rational? Different people have different understanding.
 
In the heavy truck market and is closely related to national macroeconomic. If you carefully study the country's macroeconomic development and industrial structure will find that as the country gradually reduce the large investment projects, the heavy chemical industry in the late emergence into the industrial depth adjustment, the demand for heavy trucks is difficult to sustain past growth situation. 2012 domestic demand for heavy trucks 900 000, in the future for a long time will remain at this demand, or even decreased.
 
Faced with falling demand, Dongfeng commercial vehicle to realize this is a rational return to the market, the original road to nowhere on the scale to grow, we must turn to rely on the quality of management to seek survival and development.
 
Trucks from the national point of view of the regulatory requirements, safety and environmental protection with the reliability and quality requirements continue to increase, the original spare parts will be able to buy a car loaded sold chaos will be gone forever, truck requires companies overall strength will be greatly improved regulations will achieve survival of the fittest.
 
New technology, new materials will also be a challenge facing the truck industry. If the past is more of a hardware upgrade technological capabilities, and will also add the ability to upgrade software technology. For example, automotive electronics, information technology and other functions of the application, to enhance efficient operation and precise control of the vehicle; there are new materials to improve reliability and reduce vehicle operating costs.
 
Truck user is undergoing profound changes. According to statistics, China's transportation costs accounted for 18% GDP total, while only 8% of advanced countries, logistics costs fell a huge space, structure and mode of transportation reform is imminent. In addition, the logistics division of the market is more sophisticated, such as: hazardous, LTL, cold chain, courier. Logistics industry is moving in the intensive and professional direction.
 
Truck industry profit structure must also be profound adjustment. In general, the automobile companies of course rely mainly on selling cars to make a profit, if the effort to invest in other areas seems to be worthless. However, because of the size and the cost of sales increased, so more and more profit model can not guarantee the survival and development.
 
The whole value chain should find profit point, which is the only way to survive the truck industry. In marketing, in addition to vehicle sales, but also to do after-market, customer focus full use of the vehicle life cycle, creating value for customers at the same time profit. In the area of ​​commodities, to further improve product quality, modularity and standardization. In market development, domestic and international markets at the same time aggressive. In the internal management, improve efficiency, the digest rising cost of labor, raw materials and energy. At the same time, but also on the existing business model redesign and architecture.

"As China's auto market has become more sophisticated, fuel consumption regulations are becoming increasingly stringent. This was also accompanied with advanced technology and consumer demand for small cars," vice president of China and India region and Honeywell Transportation Systems Group Daipeng Jie, general manager pointed out. "Honeywell is committed to promoting China's auto market response to this trend, we will be within the next 15 months, in the Chinese market launch 15 new models to match domestic and imported turbocharged applications.